Monetisation is a team sport, and to succeed, you need the right players on your side, working together. For digital publishers today – whether you’re…
The hunt for incrementality is on, and it’s starting to look a lot like the Gold Rush – except, instead of pickaxes and panhandles, marketers…
Affiliate marketing has come a long way from its humble beginnings. What was once a basic digital sales tactic has now evolved into a powerhouse,…
A Publishers’ Guide – Connecting Impactfully with Gen Z and Young Millennials in Digital Advertising
Imagine a TikTok dance that goes viral overnight, only to be forgotten by dinnertime the next day. That’s the reality of engaging Gen Z and…
A Year of Record-Breaking Success for VEVE As we leave 2024 behind in the rearview mirror, it’s time to reflect on what has been an…
Imagine trying to plant a seed in the middle of a storm. The rain, wind, and debris make it nearly impossible for the seed to…
What’s the scarcest commodity on the planet? Honestly, we don’t know, but human attention is certainly up there. Research suggests that the average human attention…
Hold on to your (shopping) carts! E-commerce is thriving, with the industry experiencing a remarkable surge in growth, particularly in the last few years. With…
The world of e-commerce revolves heavily around the seasonality of consumer behavior. Globally, different regions observe distinct peaks in shopping activities mainly driven by festivals,…
In today’s competitive digital landscape, marketers are continually seeking innovative ways to engage their target audiences and maximize ROI. One emerging and highly effective strategy…
For long, banner ads have been a staple in digital advertising, serving as the go-to format for reaching online audiences. Yet, as consumer habits evolve,…
As misinformation and fake news spread rapidly across the internet, ensuring that your brand is represented in a trustworthy environment is essential. With 82%[1] of…